New article – A case study of Olympic Legacy

A new article Considering Legacy as a multi-dimensional construct: The legacy of the Olympic Games has recently been made available as an article in press by the journal Sport Management Review.

The article centers on an anonymised case study which follows a sport professional tasked with building an Olympic bid for their city, and is written to be used in the teaching of Olympic legacy in relevant courses. As such it is a useful tool for the teaching of Olympic legacy at undergraduate levels.

Abstract

The International Olympic Committee (IOC) requires cities that bid for the Olympic Games to formulate a legacy strategy. This case follows a sport professional tasked with developing an Olympic bid for their city. Specifically, the case considers various legacy outcomes including: destination image, tourism, cost, venues, housing, and social legacies. The case is written with anonymity of the actual city so that the instructor can adapt the case to a specific city. The case is particularly useful for courses covering sport tourism, stakeholder management, event management, or sport economics and finance.

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