New Publication – The Olympic Juggernaut hits Rio de Janeiro: is there a compelling new story?

We are pleased to publish a new piece about Rio’s Olympic developments and urban informality, by Maulik Bansal.

“On October 1, 2009, the International Olympic Committee (IOC) announced that the Summer Olympic Games 2016 will be hosted by Rio de Janeiro. The Bid Document submitted by Rio de Janeiro was an extensively detailed and thorough proposal. The successful Bid consisted of a three-volume document that detailed out the administrative, financial, social and technical aspects of the proposal.

The document stated its objectives clearly, and emphasized the importance of legacy through each component, whether it is Transport, Revitalization, Sport, Health, Education or Environment. These concerns were accompanied with an elaborate narrative on the urgent and unquestionable need for the ‘new’ and for ‘transformation’. A few extracts from the document below will help develop a better understanding of this narrative:

The Rio Games will also celebrate and showcase sport thanks to the city’s stunning setting and a desire to lift event presentation to new heights.

Rio 2016 will excel in meeting all the needs of the Games Family…. At the same time, Rio 2016 will be an opportunity to deliver the broader aspirations for the long-term future of the city, region and country – an opportunity to hasten the transformation of Rio de Janeiro into an even greater global city.

For the people of Rio, the Games will transform their city with new infrastructure, new environmental, physical and social initiatives and new benefits and opportunities for all….

They will bring a new level of global recognition for Brazil. Superb Games and stunning broadcast imagery will provide a long-term boost to tourism and Brazil’s growing reputation as an exciting and rewarding place to live, do business and visit….

History’s first Games in a new continent, in a city with unique global image, will open new horizons, building interest and enthusiasm over the full four years of the Olympiad. The media and sponsors will be excited by a new destination, bringing new value to the Olympic and Paralympic brands. A compelling new story is ready to be told.”

The full publication can be read here.

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